Viral

Russia: Preparing the Population for a Prolonged Conflict

As peace talks continue, the Russian population is reportedly being prepared for a long and drawn-out war, according to the Institute for the Study of War (ISW).

Mikkel Preisler
By Mikkel Preisler 22. March 2025

While diplomatic negotiations are ongoing, recent statements from the Kremlin indicate that Russia is gearing up for a prolonged war in Ukraine. Analyses from the ISW suggest that the Putin regime is working to establish a narrative in which the war is not only necessary but inevitable. This narrative is being pushed through a combination of rhetoric, propaganda, and tight control over the information accessible to the Russian public.

No Quick Peace in Sight

Russian President Vladimir Putin has recently stated that ceasefire negotiations will be slow and difficult. He has warned his inner circle not to expect a swift end to the conflict. To further temper expectations, the Kremlin has also made it clear that Western sanctions are unlikely to be lifted anytime soon. This supports a broader narrative that Russia should not count on a quick resolution, but instead prepare for a long-term struggle.

Propaganda as a Tool

Alongside official statements, the Kremlin is ramping up its propaganda efforts. State-controlled media ensures that the public receives a one-sided view of the conflict, portraying the West and Ukraine as the true culprits behind the war’s continuation. Russian outlets depict the Kremlin as the side willing to negotiate, while simultaneously asserting that peace can only be achieved on Russia’s terms. This narrative helps justify the war’s costs to the domestic audience.

Hopes of Future Gains

The Kremlin is also emphasizing potential future benefits of the war to maintain public support. Citizens are being promised that the territorial and security gains achieved through the conflict will ultimately make current sacrifices worthwhile. By framing the war within a larger national context, the government seeks to preserve its legitimacy and sustain backing for continued military efforts.

A Strategy for Long-Term Conflict

All signs point to the Kremlin pursuing a strategy aimed at a prolonged confrontation. Public statements and tightened media control serve a clear purpose: to maintain national unity and prepare the population for further sacrifices. While peace talks are still ongoing, the Kremlin is clearly laying the groundwork to continue the war for the foreseeable future.

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